ESF Sports & Language is now rebranded as ESF Explore to celebrate and reflect its expanding educational offerings. The new brand positioning is “Inspire and Explore: Learn. Create. Grow.”
Today, a rebranded ESF Explore is launched to showcase that education at ESF means a great deal more than academic achievement. With a curriculum developed to nurture the whole child, ESF Explore’s wide range of classes, courses, and activities furthers this aim and caters to children from infants to teens. Our categories have expanded to include playgroups, sports, language classes, arts, drama, STEM learning, and more.
“ESF Explore was founded 30 years ago as an integral part of The English Schools Foundation,” said Emma Dorrell, Interim General Manager & Director, “As education evolves to encompass holistic development including but not limited to emotional intelligence, health and wellness, so do our offerings.”
The rebranding initiative will include a new name, a new logo, and a refreshed messaging strategy. The new logo will maintain the original colour palette with the typography shifting beyond the curve to reflect the company’s forward-thinking vision and ever-expanding breadth of educational activities.
"We're excited about our new brand and believe it will help us better connect with our customers and students," said Emma. "We are dedicated to creating a safe and inclusive environment where children feel supported and thrive as they embark on a lifelong educational journey. We are deeply committed to continuing this positive impact on the lives of young people today and for many decades to come."
Customers, students, and stakeholders can expect to see the new brand reflected across the company's communication channels, including its website, social media accounts, and marketing materials.
About ESF Explore
ESF Explore was founded 30 years ago as an integral part of The English Schools Foundation (ESF) with a commitment to providing high-quality extracurricular activities to support the growth and development of Hong Kong's youth.
At ESF Explore, we believe that every child deserves the opportunity to explore passions and interests beyond the classroom. Continuing ESF's pioneering dedication over the last 50+ years to providing an immersive holistic education, our mission is to inspire creativity, ignite learning, and to nurture all children in Hong Kong to become global citizens and leaders of the future.
